People are easily distracted, forgetful and impatient.

That’s just the way we are.

We are in a constant state of automation.

We come to conclusions and take action based on our prejudices, assumptions and pre-conceived notions.

We constantly compare what we see to what we already know and relate to what we see as what we already know - regardless of whether it is or not.

If you show people a door, it won’t matter what signs you put on it, they will relate to it as a door and try to enter it.

Everyday, people walk up to the door pictured, pull on it only to find out it’s locked. Some read the sign and get it, others look inside the cafe with a “what’s going” on look.

This is what you are dealing with as a writer.

Get in touch with how little of what you say is actually heard.

Get in touch with how little of what you write is actually understood.

Once you do that, you write with greater clarity as well as handle reader’s misguided assumptions and prejudices.

If you are writing a high concept, broad comedy, you must come to terms with the fact that you are writing a cartoon for adults.

Last, but not least, some tales from tech support...

A woman comes over and says she's trying to log into a desktop, but it's not working. I walk over and take a look, having her type in her username and password. She does so, and a popup says Password must be changed. Click Continue to change password. She says, "See! This keeps happening, I don't know what to do." I say, as politely as I can, "Well, see here it says to change your password. So let's do that." I click Continue for her. Box one: Enter new password. Box two: Confirm new password. She is confused by the two boxes. "What do I do?" I had to point to each sentence before she would read them.